If you’re 40 to 50 years old and the name Joanie Allum doesn’t ring a bell then go and pick up your favourite shots from Mayfair, Men’s World, Men Only, Club Pour Homme, Club USA, Genesis, blah blah blah – and look who took the pictures – Joanie Allum!!!!!
Joanie began as a model being shot by her husband John Allum and eventually ended up behind the camera. What happened was, John was tied up one day and said to Joanie, who was doing the make up at the time, you’ll have to take the shots; the rest is history.
Carla Fernandez – discovered by Joanie
Kirsty Birkett – Joanie
Linda Lusardi – Joanie (at a bus stop in London!)
The list is endless, as a matter of fact the US versions of Club and Men Only at the golden period might as well have been called Joanies Girls because she shot them all. It got so bad the magazines even started making up names so that the punters didn’t catch on that one person was taking all the shots.
She’s got a website where you can buy all the shots that the magazines couldn’t print; and there’s thousands of them.